Every year, from October 31st to November 2nd, Puerto Vallarta bursts into a riot of color, music, and cultural celebration as the city embraces Día de los Muertos (Day of the Dead). Far from being a somber affair, this Mexican holiday is a joyful celebration of life, death, and the enduring bonds between the living and the departed.
If you’re visiting Puerto Vallarta during this magical time, you’re in for an unforgettable experience. Here’s a guide to the local traditions, vibrant events, and heartwarming customs that make Día de los Muertos such a special celebration in this beautiful city.
What is Día de los Muertos?
At its heart, Día de los Muertos is about honoring loved ones who have passed. Families create ofrendas (altars) in their homes or public spaces, lovingly adorned with flowers, candles, photographs, and the favorite foods of their ancestors. The belief is that during these days, the spirits of the deceased return to visit their families.
In Puerto Vallarta, the streets come alive with elaborate ofrendas, processions, and art installations, all designed to honor the dead while celebrating life. It’s an incredibly moving experience, as it combines cultural tradition with vibrant creativity. And as a visitor, you’ll find that locals are more than happy to share these traditions with you.
The Magic of the Ofrendas
As you explore Puerto Vallarta during Día de los Muertos, you’ll notice the stunning altars scattered throughout the city. From local homes to public squares, these altars are decorated with cempasúchil (marigold flowers), candles, sugar skulls, and the personal mementos of the departed.
One of the best places to see these altars is Parque Hidalgo, where the community gathers to create large ofrendas. These displays are not just visually stunning—they’re filled with deep meaning and personal stories that will give you a richer understanding of this cultural celebration.
Lively Processions: A City Alive with Spirit
One of the most exciting parts of Día de los Muertos in Puerto Vallarta is the colorful processions. Dressed as calaveras (skeletons), locals and visitors walk the streets, their faces painted with intricate designs that symbolize the calavera Catrina—the elegant lady skeleton who has become a symbol of the holiday.
The largest procession takes place along the Malecón, Puerto Vallarta’s iconic boardwalk. As dusk falls, the streets fill with music, dance, and vibrant costumes. Watching the sunset over the ocean as the procession winds its way through the city is an unforgettable experience that blends the festive with the spiritual.
Must-See Events and Local Experiences
Puerto Vallarta comes alive during Día de los Muertos, offering visitors a wide range of events and experiences. Here are some of the highlights:
1. Artistic Altars and Displays
The city’s creativity shines during this time, with art installations and altars found throughout Isla Cuale and Plaza de Armas. These installations tell the stories of both famous figures and local ancestors, offering a beautiful blend of tradition and artistry.
2. La Catrina Contest
The La Catrina Contest is a highlight for locals and visitors alike. Participants dress in elaborate Catrina costumes, complete with stunning makeup and outfits that reflect both the elegance and the macabre spirit of the holiday. The contest draws large crowds and is a feast for the eyes, showcasing the rich cultural creativity of Puerto Vallarta.
3. Traditional Music and Dance
Music and dance play a central role in Día de los Muertos celebrations. In the Plaza de Armas, local performers and mariachi bands bring the square to life with traditional Mexican songs, while folkloric dancers showcase the vibrant rhythms of the region. Be sure to take in a performance for a true taste of local culture.
4. Food, Markets, and Artisan Goods
No visit to Puerto Vallarta during Día de los Muertos would be complete without exploring the local markets. Pan de muerto (a sweet bread) and tamales are traditional offerings you’ll find in abundance during the holiday. Wander through Mercado Municipal Rio Cuale to discover handcrafted sugar skulls, skeleton figurines, and one-of-a-kind souvenirs that reflect the spirit of the season.
Where Tradition Meets Celebration
What makes Día de los Muertos in Puerto Vallarta so special is the blend of reflection and celebration. Locals honor their loved ones by creating spaces filled with love, joy, and memories, while also embracing life through music, art, and community. As a visitor, you’ll be welcomed into this celebration, whether you’re participating in a procession or admiring the beauty of the altars.
Plan Your Visit
To make the most of your Día de los Muertos experience in Puerto Vallarta, consider booking a local tour to guide you through the festivities. Many tours include airport pickups and take you to the heart of the city’s most important cultural sites. These experiences offer deeper insights into the traditions and customs that make this time of year so special.
